Four New Shops in Greater Boston
A gym brand, a golf label, a skin-care house, and a whole lot of pink.
Photo by Anna Petrow
For the Unironically Frilly
LoveShackFancy
Florals, ruffles, and lace, oh my! Founded in 2013 by Rebecca Hessel Cohen, this New York–based clothing-and-accessories label brought its distinctly feminine point of view to Chestnut Hill in April. The new space leans fully into the brand’s romantic aesthetic, with layered textures, a soft signature scent, and interactive elements such as monogramming, embroidery, and fragrance testing. A lineup of fun events—from bridal styling to seasonal celebrations and Hessel Cohen herself, we hear—will keep the experience feeling fresh well beyond opening day.
The Street, 27 Boylston St., Chestnut Hill, loveshackfancy.com.
Photo via Nobull
For the No-Excuses Fitness Crowd
NOBULL
Just in time for steamy summer workouts, this Boston-founded performance brand—known for its minimalist, durability-first design—is popping up at the Current in the Seaport. Expect its full lineup of training shoes alongside select apparel and a newly launched nutrition line inside the space, as well as interactive moments during free Seaport Sweat classes (think on-site shoe try-ons and appearances from NoBull athletes).
The Current, 100 Seaport Blvd., Boston, nobullproject.com.
Photo courtesy of Malbon Golf
For the Style-Conscious Golfer
Malbon Golf
If you think golf attire is all plain polos and pleated chinos, think again. Founded in Los Angeles in 2017 and opening this June on Newbury Street, Malbon has quickly built a cult following by blending traditional golf getups with art, and music influences. Expect bold graphics, elevated basics, and limited-edition drops that feel closer to fashion releases than pro shop staples and move seamlessly from the course to the city.
119 Newbury St., Boston, malbon.com.
Photo courtesy of Sisley Paris
For the Busy Skin-Care Connoisseur
Sisley Paris
No time to hit the spa? No problem. You can now bring the spa home thanks to Sisley Paris’s new Beacon Hill outpost, opening in June. Centered on high-performance, plant-based beauty, the French brand has built a global following by blending botanical extracts with advanced research across skin and hair products, cosmetics, and fragrances. The new storefront will reflect Sisley’s signature “Maison” concept, with a refined, apartment-like atmosphere complete with treatment rooms in case you do decide to treat yourself.
31 Charles St., Boston, sisley-paris.com.
This article was first published in the print edition of the May 2026 issue, with the headline,“Retail Therapy.”
